Eine Webseite gestalten

von Markus
43 Komentare:

Der überwiegende Teil der deutschen Unternehmen besitzt eine eigene Unternehmens-Webseite. Diese ist auch nötig. Immer mehr informieren sich Kundinnen und Kunden mittels digitaler Kanäle über Unternehmen. Die Kundschaft erwartet sogar im digitalen Raum, eine Ansprechperson, Hilfe oder Antworten über das Unternehmen zu bekommen. Eine professionelle Webseite ist aber nicht allein ausreichend. Die Seite muss immer aktuell gehalten werden. Technisch muss ebenso alles stimmen. Bleiben die Firmen nicht daran und lassen ihre Webseite verkommen, so fliegt diese eventuell aus dem Google-Index.  Wer noch keine eigene Webseite für sein Unternehmen besitzt, sollte sich schnell über deren Erstellung Gedanken machen. 


Ein durchaus bekanntes Content Management System (CMS) ist WordPress. Das ist eine spezielle Software. Mit ihr lassen sich Blogs und Webseiten erstellen. Die Inhalte dieser Webseiten können etwa Beiträge oder fachliche Artikel sein. Diese werden mit CMS einfach verwaltet. Der Vorteil von WordPress ist, dass dieses System als nutzerfreundlich zählt. Weil keine Programmierkenntnisse notwendig sind. Auch WordPress-Anfänger finden sich leicht zurecht. Außerdem ist WordPress ein Open Source System. Jeder kann somit den Programmcode frei einsehen und alle können das CMS gratis herunterladen und sich einrichten. Dabei ist WordPress nicht statisch. Ständig wird das Programm verbessert und kann mit Features erweitert werden. 

Mit einem CMS lassen sich Webseiten aller Arten über einen Webbrowser erstellen und sinnvoll verwalten. Am Anfang galt WordPress als anspruchsloses System, um Blogs zu erstellen. Mittlerweile ist das Programm zu einer hochwertigen Lösung geworden. Viele Aufgaben können mit ihm erledigt werden, welche beim Erstellen einer Webseite anfallen. Für Personen, die eine Website erstellen oder eine Website neu gestalten möchten, aber keine Kenntnisse darüber besitzen oder einfach keine Zeit für diese Arbeit haben, ist eine Wordpress Agentur in Berlin sinnvoll.


Die Bedeutsamkeit des Internets nimmt mehr und mehr zu und somit auch die des Webdesigns. Ein Webdesigner kann viele Infos zu diesem Thema vergeben. Dabei können Webdesigner schnell über eine Webdesign Agentur beauftragt werden. Viele Webdesigner besitzen eine weite Allgemeinbildung und Kenntnisse im Bereich der Mediengestaltung. Damit können die Webdesigner mit allen Arten der Printmedien umgehen. Viele besitzen zudem einen technisch weitausgeprägten Hiergrund. Wer Webdesigner werden möchte, sollte außerdem Bilder und Grafiken erstellen und bearbeiten können. Wichtig ist ebenso ein gutes Wissen mit CSS und HTML. Um dieses Wissen zu erlangen, kann eine Sonderausbildung absolviert werden. Eventuell ist eine autodidaktische Weiterbildung genauso hilfreich. Dies muss jeder selbst wissen. 

Hierauf baut jedoch das Wissen in den Bereichen der UX (User Experience) und SEO (Suchmaschinen-Optimierung) auf. Nach Möglichkeit sind diese Bereiche schon vorher bekannt. Immerhin darf der Webseitenaufbau absolut nicht nachlässig behandelt werden. Nur mit einem anspruchsvollen Aufbau erfüllt die Webseite ihren Sinn, dass User die Seite aufsuchen oder den Webshop nutzen. 

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